
Tired of trying strategies without understanding what makes the markets tick?
I teach you why price moves and how to use supply and demand to plan precisely where you’ll trade—without spending your life in front of a screen.
If you want a lottery ticket, go to Vegas. If you want a profession, keep reading.
Teaching supply and demand trading since 2013.
Alfonso Moreno
Set and Forget
A bullish candle can look convincing. But if price is approaching a higher-timeframe supply imbalance, you may be buying straight into an area where strong selling previously took control.
That’s the problem with studying an entry without studying what surrounds it. You can recognise the pattern and still miss a good reason to leave the trade alone.
My approach starts with supply and demand imbalances: areas where price moved away strongly, giving me a reason to assess them for a possible future reaction. I study how they formed, where they sit in the market structure and whether there’s room for a trade.
Ignoring those areas can mean buying into supply, selling into demand and taking losses you had reasons to avoid. A beautifully drawn entry arrow won’t fix the location.
I identify the relevant higher-timeframe areas and assess price in relation to them.
META · Monthly (1M) · The marked demand level
META · Monthly (1M) · The same demand level, revisited
Watch the META trade breakdown
I’ve spent more than 15 years trading supply and demand imbalances, and I founded Set and Forget Trading Academy in October 2013.
I teach the methodology I use: how I assess an imbalance, what makes a setup worth considering and what would invalidate the idea. You’ll hear about the trades I leave alone, too. Those explanations matter just as much as the entries.
I want you to understand your own decisions rather than spend your trading life asking someone else whether to click Buy.
That takes practice and a willingness to question your habits. I’ll explain the reasoning. You’ll still have to do the homework. An unfortunate arrangement, I know.
Understanding a lesson is one thing. Opening a chart on your own and deciding which imbalance matters is where the questions start.
That’s why Set and Forget brings together structured courses, a trading community and personal coaching. You can learn the rules, study how I apply them as markets develop, and choose the level of guidance you need.
See how I teach the methodology in my courses and apply it through ongoing market analysis inside the community.
In my courses, I explain the methodology step by step using chart examples. You’ll study how imbalances form, how context changes a trading decision and how entry, stop and exit rules fit together.
The aim is to understand what you’re looking at well enough to explain your decision.
Inside my supply and demand course lessons.
In the community, you can study my analysis, revisit earlier ideas and see what changes as new price action develops.
An imbalance may remain worth watching. An opposing area may limit the opportunity. A move may become too extended to justify an entry. Learning to recognise those changes is part of learning to trade.
Annotated charts and educational discussions inside the community.
Explore my supply and demand analysis and free trading lessons before deciding whether my approach suits you.
Every week, I break down what's moving the markets and why. Explore All Trade Ideas →
I’m new to trading. Where should I start?
Start with my free supply and demand guide for an introduction to the approach. If you want structured lessons, begin with Core Principles. Give yourself time to learn and practise before risking money. There’s no prize for placing your first trade before you understand it.
I already trade. Is this relevant to me?
If you struggle to decide which areas matter, keep changing your entry rules or take trades without checking the higher timeframes, this approach gives you a defined process to study and practise. You may need to question some familiar habits along the way.
Can I use your methodology for intraday trading?
Yes. I teach intraday trading with higher-timeframe context and specific entry and risk rules. I recommend the Core Principles and Intraday bundle so you understand the foundations as well as the intraday approach.
What’s the difference between the courses and the community?
The courses teach the methodology in a structured sequence. The community lets you study my ongoing analysis, Hot Picks, market updates and educational discussions. Available support and any included courses depend on the membership plan.
Will I get feedback on my own analysis?
Community feedback and support depend on your membership plan. For individual guidance, assignments and private Zoom sessions, choose one-to-one coaching. Each offer page explains the access and support included.
Are the Hot Picks signals I should copy?
I share potential opportunities with the analysis behind them. I expect you to check the context, understand the risk and make your own decision. An entry without the reasoning leaves you dependent on whoever sent it.
Can you guarantee I’ll become profitable?
No. Nobody can guarantee that. I can teach you my methodology, explain my decisions and provide the support included in your chosen offer. I can’t remove losses or guarantee what you’ll earn. Be suspicious of anyone selling you that part.
You started trading to have more freedom. So why are you spending more time watching charts than enjoying your life?
I help you work towards consistent profitability without organising your entire day around the next candlestick.
Get My Free GuideNew to supply and demand? Start with the free introductory PDF.