Alfonso Moreno

My name is Alfonso Moreno. I’m a full-time trader, expert technical analyst and founder of Set and Forget supply and demand online trading academy back in October 2013. I have been exclusively trading the financial markets using supply and demand imbalances with a proprietary strategy developed over the years that helps locate any market turning points where professional and institutional traders plan their trades.

Alfonso, former dancing teacher and photographer

How can a former dancing teacher and photographer teach you about trading and the financial markets? Well, why not? It’s simple. I’ve spent many years studying the charts on my own until I came up with a set of mechanical rules that have helped me understand how the markets move most of the time.

You don’t need to have a PhD in economics or be a banker to become a trader. Actually, that would be a handicap because your mind would be clouded with the knowledge and principles you don’t need to place a trade and make a living trading the markets.

Alfonso Moreno's trading evolution

Time and experience help all of us to evolve in our careers. In the years I’ve been a trader, I’ve grown and evolved. My evolution helped me realise that trading the bigger timeframes is not only what fits my personality but also where the smart money is. Does it mean that smaller timeframes will not work? Not at all. It means I have more free time to spend with my family and friends doing what I love.

Money is essential, but it is not the most crucial thing. A lot of money and a good job do not necessarily make you happier. It helps a hell of a lot. Why would I want a lot of money, a big house and a nice car? To show off to my neighbours and friends? To feel good about me and feed my ego? I have my ego under control; I only need to have my emotions under control and stop feeding my ego with the wrong thoughts.

How was Alfonso Moreno's beginnings in trading?

In my beginnings, I used to trade smaller timeframes like M5 and M15 using someone else’s strategy that used MACD, Bollinger Bands, and 6/12 EMA crosses to locate new trade ideas. I made it work for a few months, but to be honest, I had to spend many hours a day watching the charts. I waited for the London open, then the New York open. I traded Forex exclusively, and it was definitely very stressful. Experience, personal needs, and life itself luckily put everything into context. I had not found what I was looking for until I heard about supply and demand.

Staying away from the charts and letting the trade breathe is something we often forget about as traders. We should all trade a trading strategy that fits our personality and keeps our emotions and greed under control. We must feel comfortable with our trading plan (rules) and the amount of time we spend to make it work. We must prioritize our needs; we must find our why? Why do you want to become a trader? To make money? That’s not enough of a reason. Everyone wants money and a good job. There must be something else. You must listen to yourself and learn why you want to become a trader first, then choose the strategy that fits your personality and gives you enough time to achieve moments of happiness by sharing quality time with your beloved ones. Time to give and receive love. That’s all there is, my friends.

I used to trade a lot in the past, reaching 4-6% a month and even more. You may have thought that 4% a month is nothing. That was a bit of an unrealistic attitude. Now I know what I want and how I want it done. I have developed my proprietary trading strategy based on supply and demand. I’ve managed to master it, and that’s all I needed. I don’t care or follow anyone else’s trade ideas; I only focus on my rules and trading plan, ignoring the news and fundamentals. Why? I came up with the rules without using them. Why should I use fundamentals now? Moreover, it would be ridiculous when strong imbalances usually trump any negative or positive announcements. You just need to pay close attention to the charts and see what happens when news is released or earnings for a given stock have been published.

Technical analysis is all about reading the psychology of all the market participants. Eventually, I changed my dancing job for a job as a psychologist in the markets.

Alfonso Moreno's methodology benefits

I don’t need to spend hours in front of my treading platform daily. I only need to trade about 30 minutes every 1-2 days, set my alerts, set and forget my trades and walk away to let the trades breathe and play out. Some of these trades will be winners, and others will be losses, but the profit from the winners will be at least two or three times the risk taken in the losses. There is nothing else I can do. I don’t have the power to move the candlesticks with the power of my mind. I play my cards using supply and demand imbalances and hope for the best in every trade.

I wish you all the best. Stay safe.


Any Advice or information on this website is General Advice Only - It does not take into account your personal circumstances, please do not trade or invest based solely on this information. By viewing any material or using the information within this site you agree that this is general education material and you will not hold any person or entity responsible for loss or damages resulting from the content or general advice provided here by Set and Forget, its employees, or fellow members. Futures, options, and spot currency and stocks trading have large potential rewards, but also large potential risk. You must be aware of the risks and be willing to accept them in order to invest in the Forex and futures markets. Don't trade with money you can't afford to lose. This website is neither a solicitation nor an offer to Buy/Sell spot Forex, cfd's, stocks or other financial products. No representation is being made that any account will or is likely to achieve profits or losses similar to those discussed in any material on this website. The past performance of any trading system or methodology is not necessarily indicative of future results.

High Risk Warning: Forex, Futures, and Options trading has large potential rewards, but also large potential risks. The high degree of leverage can work against you as well as for you. You must be aware of the risks of investing in Forex, futures, and options and be willing to accept them in order to trade in these markets. Forex trading involves substantial risk of loss and is not suitable for all investors. Please do not trade with borrowed money or money you cannot afford to lose. Any opinions, news, research, analysis, prices, or other information contained on this website is provided as general market commentary and does not constitute investment advice. We will not accept liability for any loss or damage, including without limitation to, any loss of profit, which may arise directly or indirectly from the use of or reliance on such information. Please remember that the past performance of any trading system or methodology is not necessarily indicative of future results.